Project Córdoba has Wood

Today we want to talk about one of the most ambitious projects that the team has carried out Win Innovation. This is the project known as "Cordoba Tena Madera." The project is under the protection of the Asociación de Empresarios de la Madera y el Mueble de Córdoba (UNIEMA).We are doing the second edition, which is entitled "Growth strategies by incorporating ICT tools for wood companies."

Our main action plan has been based on meeting a triple objective:

• To position the province of Córdoba as a great capital for the business of the wood and furniture sector and to enhance its brand through the dissemination of the project. In this case to achieve this objective, Tic tools have been implemented in the companies participating in the second edition of this project. The aim is to pursue better communication in these companies and to ensure that their competitive capacity is improved and increased.

• Produce the image of Córdoba as a city with enormous economic and competitive potential. In this way, we will improve the position of the city as the headquarters of the wood and furniture companies, within the framework of action to achieve more direct and effective communication with users and potential customers through the incorporation of new technologies.

• To facilitate improvements in the competitiveness of enterprises in this sector. The aim is to promote this by creating creative and favourable environments for business modernization, helping to raise awareness of the importance of innovation, both technological and digital.

As a summary, we can say that the purpose of Win Innovation and UNIEMA is to achieve the strengthening of the structure of the companies that make up the wood and furniture sector in Córdoba.

Among the companies participating in this second edition of Córdoba Tena Madera are:

• Spumacor S.L
• The creation of the Espino
• Lucena Furniture
• Madercor by Goncruz
• La Boutique de la Abuela S.L
• Pino Doblas brothers
• Carpinfe
• Tenteria Juan Pino
• HG Furniture Business Corporation S.L
• Assistant to the Furniture S.XXI S. L
• Art & Bathroom
• Furniture Mucor S.L
• RS Group
• Anzur de Molduras
• Siolca

The need to meet the goals set for the project Córdoba Hacienda Madera, forced us to act under a strict schedule of actions, within which we have developed a general action plan that includes specific actions and adapted to the needs of each and every one of the above mentioned companies.

In order to identify the real needs of these companies, an arduous research work was carried out and, through contact with the companies, we managed to move their needs to a document that would allow us to carry out the project, always having as a reference those first needs that were communicated to us.

Cordoba Plan of Action has Wood

Corporate identity.

This action consists of creating a new corporate identity or redesigning the current one, of each and every company that requested such action.

The following steps have been taken:

• A first meeting was held, at which 3 or 4 corporate identity proposals have been shown.

• The client selected the favorite aesthetic line.

• Depending on the customer's choice, the graphic design team designed many other proposals that were in the proposed line.

• Once the customer chose the most appropriate design, the corresponding adjustments were made to make the design perfect.

Web design.

As for the design or redesign of the web pages, this is one of the actions that we have given the most attention and dedication to. The idea was to design web pages adapted to the needs of each of the companies.

This action can be summarized in the following steps:

• A web-structure proposal was sent to all interested parties in this action.

• We had meetings with the clients who wanted to modify their current pages. At those meetings, they provided us with the information needed to design the pages.

• A pre-design was carried out through graphic design tools.

• The client validated these predesigns, and worked on them to map their web pages.

RRSS and Blog management.

It consists of creating publications for the different social networks of companies, adapting their content to the requirements of the companies.

The blog section consists of writing articles that will help improve the positioning of business websites.

The sequence of activities we have carried out is as follows:

• First, companies have been contacted to request the access keys of the various social networks.

• The companies' Facebook and Instagram profiles have been adapted, modifying their profile and cover images. In addition, the relevant information on the profiles has been completed where necessary.

• As for the publications, they have adapted to the activity of each company, so we have created content of interest to the users of them and the potential customers.

• With regard to the blog management section, articles of interest have been drafted according to the company's activity. A study of key words has been carried out before drafting these articles to try to position those articles effectively.

Photo retouch.

This action came about because from Win innovation we identified that it was a clear need for participating companies to have a series of photographs of their products much more attractive, so that the potential customer was attracted to them.

The organization we have followed is as follows:

• Participants were asked to have a series of photographs of their products.
• Our graphic design team isolated the furniture from the photographs, and inserted them in the most ideal environments for the product to stand out.

How about what we've shown you about the project? Do you think it is appropriate to promote such actions in other key sectors for Córdoba? Do you think that the Cordoba has Wood project should be implemented in some other sector?

From Win Innovation We invite you to reflect on the latter.