Are the latest Google Core Updates affecting you?

What are the UPDATES?

The summer of 2021 has started great for those who work the SEO positioning. After the last big Google algorithm update in December 2020 the so-called "Google Core Update"June and July. Google Core is the name by which the king of the search engines baptizes the updates of the algorithm, the one in charge of making us appear or disappear from the search results. Let's tell you what might have been modified and how you can adapt your website to the mess!

We must first differentiate between a kernel updatewhich are usually made after several months between them (May and December 2020 for example) and the regular and concrete updates of parts of the cotton (the "baby algorithms"). The novelty is the short space of time that these last two have meant (June and July).

What Google has been doing in its last "Core Updates"

The 4 of May 2020 was based on verifying reliable content sources following the news and alerts of the covid - 19. The best way to adapt was to monitor especially the provenance of the backlinks and the authority of these external sites.

In December Google continued the dynamics of improving positioning for websites that offered concrete results to users' questions, with original and quality content.

Luckily, we know what this seeker understands by "quality. "It's what's known in the argot as E-A-T.

• Expert: effectively and efficiently address the problems and doubts posed by users.
• Authoritatives s: that is, whether or not we are an authority in the matter, which will be reflected in the external links to our website.
• Trustworthines: is the confidence and security of our site in an integral way (in all of the website).

Importance of Core Web Vitals

The Core Web Vitals are three quality assessment factors (not algorithms) that we have mentioned above, and that are concrete, in worldly language, in prioritizing the load time, interactivity (time the web takes to offer the possibility to interact) and visual stability (optimized images that accelerate page load). If you want to know more about this we recommend you the following article of trecobits.

What is changing and how to adapt our website?

Google continues to insist on improving the experience of users through the quality of its contents, to show priority to sites with original, unique, relevant and effective content when responding to netizens' doubts through a fast web.

A number of past updates are therefore consolidated that have sought:

• Fight spam.
• Visit quality reviews, avoiding scams and false comments about products.
• Good content.
• Increased visibility of social networks except some such as Pinterest and Telegram. If you want to know how it has affected the different sectors we recommend you this article by Marketing4Ecommerce.

We may even be talking about a measurement of the user's interaction with the page, although we must take this "with tweezers," because it is over time that these changes are best seen.

We highlight the following: keys to adapt our website:

• Offer information, data from reports, research or analysis original.
• Descriptions complete and comprehensive of the topic.
• Information interesting, not banal.
• Title of the descriptive content.
• Avoid titles with exaggeration and shocking expressions. This is a clear fight against the clickbait.
• To be a web ""and" recommended. "
• That is a reference to authority.
• Reliability of information, citing the sources in a clear way.
• Priority to expert writing on the subject.
• No spelling errors and with proper style.
• Care for excess ads which interfere in the reading of the content.
• Dedicate time to content and avoid the appearance of a hasty writing.
• Does it give the impression that the content has been performed for the satisfaction of visitors, or just for positioning?

WIN Innovation offers you a free positioning report

You can request a SEO positioning report from your website without any commitment. Our experts offer you a serious of measures that you can improve your positioning with no cost. If you're interested Contact us through the form or on any of our social networks (Instagram, Facebook, Twitter).

Extra: consolidation of a Page Experience Update by the end of August.

Although it has been launched with the latest updates in June, it should be fully operational in August. It will. priority to Core Web Vitals We have seen before, along with an optimized mobile design and safe navigation. However, account should be taken of the Google's clarification on the priority of previous basic factors compared to the page experience, which would act more as a kind of ripping between two pages with similar ratios.
We must also bear in mind that the Page Experience Updatefor now only the traffic from mobile. Although it could have a greater impact by August.