Cova 2025: From "easy" tool to professional design and digital marketing ecosystem

Cova's purchase of Affinity has revolutionized the design sector, making this application no longer an "easy" tool to become a professional ecosystem of digital design and marketing that challenges giants like Adobe. At his recent event Cova Create 2025, the platform surprised users and experts with a number of new developments that promise to revolutionize the way we design, analyse data and run digital marketing campaigns.

In this article Win Innovation, we tell you everything you need to know about Cova's innovations and how the design and digital productivity landscape are changing.

The purchase of Affinity: Cova becomes more professional

One of the most surprising ads was the acquisition of the suite Affinity of Serif, which includes Designer, Photo and Publisher. This suite, so far on payment, becomes fully integrated and free inside Cova, which represents a huge change for professional designers looking for advanced tools without additional costs.

The integration of Affinity in Cova means that users can now perform complex tasks of graphic design, photo editing and publication mapping directly from the same platform, without the need to change between applications. This not only improves efficiency, but also positions Cova as a real alternative to Adobe Creative Cloud, especially for freelancers and small companies that need professional solutions without complications.

Visual Suite 2.0: an all-in-one for creative

Another key ad by Cova Create 2025 was the presentation of Visual Suite 2.0, a space where users can create presentations, videos, websites, documents and designs without leaving the platform. This functionality makes Cova a integrated design ecosystemwhere all creative flow can be managed centrally.

Visual Suite 2.0 allows marketing, design and communication equipment to work collaboratively in the same environment, accelerating creative processes and reducing errors by format changes or compatibility between applications.

Sheets Cova: from data to automatic visualizations

In the age of data-based marketing, Cova is not left behind. The new function Cova Sheets allows convert data to graphics, dashboards or automatic infographics. This is especially useful for marketing equipment, analysts and project managers who need to present complex information in a clear and visual way.

Cova Sheets combines the power of the spreadsheets with Cova's creativity, eliminating the need for external tools to visualize data and optimizing communication of results within organizations.

Improved creative IA: Magic Media 2.0 and Claude

The Artificial intelligence It's still one of Cova's big bets. With Magic Media 2.0users can generate creative content more quickly and accurately. In addition, the integration Claude, an IA system that allows to generate command designs, ensures mark consistency and advanced customization, all without the need for technical knowledge.

This represents a significant advance for companies and content creators who seek to maintain a coherent style on all their digital channels and optimize their creative resources.

Cova Code: mini-apps and unprogrammed prototypes

Maybe one of the most disruptive innovations is Cova Code, which allows create mini-apps, forms and interactive prototypes directly from Cova, without having to know how to program. This function opens the door to designers and marketers for experiment with interactive digital products not dependent on development equipment, expediting test and learning cycles.

Marketing integration: complete campaigns without leaving Cova

Finally, Cova has enhanced its marketing integrations, allowing design, launch and analyse campaigns in LinkedIn, Meta or TikTok directly from the platform. This means that Cova is no longer just a design tool, but also a complete solution for Digital marketing and management of advertising campaigns, centralizing processes that previously required multiple applications and platforms.

Conclusion: Cova becomes a professional ecosystem

With these new developments, Cova leaves behind its image of "fast tool for social networks" and is consolidated as a full professional ecosystem for design, marketing, data analysis and digital development. For companies, freelancers and content creators, this represents a unique opportunity to simplify processes, save time and maintain consistency in their digital projects.

The debate is now inevitable:Team Cova or Team Adobe? The decision will depend on the type of user and the needs of each team, but it is clear that Cova has taken a huge step towards becoming a reference point for professional design and digital creativity.

If you want to take your digital design and marketing strategy to the next level with tools like Cova 2025, in Win Innovation We help you to make the most of these platforms, creating professional content, effective campaigns and impact digital experiences. Contact our team today and transform your ideas into real results.